A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers, whilst creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are, to deciding what channels you use to reach those customers.
social media is one of the best and easiest ways to engage with your target audience. It presents an opportunity for indirect marketing which is very effective.

Share or retweet posts, comment, get involved in conversations and backlink your opinions to your product. Customers will notice you and, eventually, they will begin to trust your brand. However, you should be very careful about what you post. People probably will not read your posts or follow you if you are always bragging about your products and posting promotional ads. You need to post interesting articles and things that catch people’s attention. Also, check for sites that are appropriate for your business and focus on them. 

It is very important to understand what your “why” is, since it tells your reasons for starting the business. You need to have a good, unique story about why and how your business came into existence. The story should differentiate you and your company from other businesses and will prompt people to ask questions and want to know more about you and your business. Tell them how the idea came about, how you started and why you decided to pursue it.

To have a good online presence, you need to make it easy for people to discover your content. One of the best ways to make your content discoverable is through keywords. Use keywords that are relevant to your market niche when you publish your posts as this will improve your search engine rankings on Google. The keywords can also help you boost your audience on social media. You may also use automation tools to find people within your niche and connect with them.